The Rights and Research Administrator (Business and Legal Affairs) at BET (BET Networks, a subsidiary of Viacom Inc.) in a series of tweets, is calling on African artistes who have been honored before by the BET to speak the truth about what really happens at the BET Awards and stop the misinformation. She suggested African artists step up their game and make their music more internationally appealing.
According to her, as African musicians, "We need to work hard and get our music on the radio here in the US. How do people respect your brand when you are not on the radio?"
She then suggested African acts, "Make your music more internationally appealing. Think of ways to get all audiences invested. Oliver Twist is a great example. Universal story."
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BET has also been assisting, "Folks worked so so hard to provide a platform for Africa on the network. We won't get there overnight. And misinformation won't help."
It is even a privilege because, "BET domestic does not and has never aired African music so to have a category is a major deal. Let's prove and show them our worth not anger."
She bemoaned, "The artists who have been honored - why haven't you cleared the air and told the truth about what happened! Why the silence???"
African artists stop complaining because, "Out of 19 categories, only 4 or 5 make air. This is standard in Award Shows. If the US artists are not outraged and complaining, why are we?"
More needs to be done by African artists because, "Performances sell Awards shows and make ratings, not the categories. Lets step up our game and get our music so big they can no longer ignore it."
She added, "If you choose to fly down and watch the show and not do press who exactly do you think is affected or missing out? Think about it."
Africans, "Let's try and keep our category and know the facts. It does nothing to the network to tale it away - but it sends us back several steps."
She ended her message with, "Finally, let's be a little humble. No one owes us anything. Like everything else, we have to work our way to the top so we can stay there."
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